Once the Burnout Team had finished crafting Paradise the job then fell to the marketing team to make people aware of the latest and greatest Burnout game. Each countries marketing team then set about thinking up new and exciting ways to spread the gospel to their audience. The guys over in Austria come up with a nice idea that resulted in automotive paradise.

Cool car. Coolest game!

Burnout has always featured cool looking cars. The guys in Austria were inspired by this fact to have a Burnout Paradise themed car on show at the 2008 Vienna Autoshow that would be as kick ass as those that featured in the game. They sought the help of several big names from the tuning scene to turn a regular car into a "Burnout Paradise Special". The car was decked out in a Burnout Paradise livery and even had a TV and consoles in the boot for people to play Burnout Paradise on. On the day of the show the booth with the "Burnout Paradise Special" car was the busiest in the hall with people admiring the great work that had been done on the car and playing the "stunning" Burnout Paradise. The end result? More people got to play Burnout Paradise and one lucky car got a first-class makeover!

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